Digital Media
Digital media encompasses any form of content delivered through electronic devices and online platforms. From websites, social media, and email campaigns to online advertising, video, and interactive tools, digital media allows businesses to connect with audiences in real time. It offers measurable results, targeted reach, and the flexibility to adapt quickly, making it one of the most effective ways to build brand awareness, engage customers, and drive growth.
Owned Digital Media
Owned media is everything you can control, such as:
​
-
Websites, blogs, and landing pages
-
Social media pages/accounts
-
Email newsletters
-
Apps or online tools you’ve developed
Paid Digital Media
Paid media is you paying platforms to distribute:
​
-
Search engine ads (Google Ads, Bing Ads)
-
Display ads (banner ads, pop-ups, retargeting)
-
Paid social ads (Facebook, Instagram, LinkedIn, TikTok, etc.)
-
Influencer sponsorships
-
Programmatic ads and native advertising
Earned/Shared Digital Media
People are talking about you:
​​
-
Online press coverage, digital PR
-
SEO (organic search rankings)
-
Reviews/testimonials on sites like Google Reviews, Yelp
-
User-generated content (customers tagging you, hashtags, reposts)
-
Social shares, comments, and mentions
The digital age has become flooded with content for people to consume. Trying to figure out the best strategy on your own so your business can grab a fraction of that attention can feel overwhelming. Let us help you navigate the digital ocean so youi can get back to doing what you do best.
We can help develop a strategy that encompasses all or part of the digital media spectrum. From creating and posting content to your social platforms to keep your online presence actif, to creating a marketing campaign that includes paid and earned advertising.
Triple Cask Media will create the perfect blend for your business.
​
Stop wasting time and energy, contact us today