Printed Media
Printed media is any physical, ink-on-paper medium used to deliver marketing, advertising, or informational messages. It’s part of traditional media (non-digital) and still widely used for branding, local advertising, and tactile impact.
Periodicals
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Newspapers (local, regional, national)
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Magazines (consumer, trade, niche industry)
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Newsletters (corporate, association, community)
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Journals (academic or professional)
Advertising & Promotional Print
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Flyers and leaflets
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Brochures and catalogs
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Posters and banners (for indoor use, often paired with OOH signage)
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Direct mail (postcards, letters, coupons)
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Inserts (ads placed inside newspapers or magazines)
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Point-of-purchase (POP) displays and shelf talkers
Corporate/Brand Collateral
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Business cards
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Letterheads and stationery
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Annual reports
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Company profiles and pitch books
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Manuals, guides, and product sheets
Outdoor/Out-of-Home Print
(while often grouped under OOH media, these are still printed)
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Billboards (traditional paper/vinyl, not digital)
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Transit ads (bus wraps, subway posters, taxi tops)
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Street furniture ads (bench ads, bus shelters)
Printed media refers to traditional, tangible marketing materials that deliver your message directly into the hands of your audience. This includes newspapers, magazines, brochures, flyers, business cards, and direct mail. Unlike digital channels, printed media offers a physical presence that can create lasting impressions, build trust, and reinforce brand identity. It remains a powerful tool for reaching local audiences, supporting events, and providing customers with something they can see, hold, and remember.
We can help develop a strategy that encompasses all or part of the printed spectrum. From creating business cards to banners, to developing a direct to mail campaign, Triple Cask Media will create the perfect blend for your business.
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